How should a roofer follow up on new leads?
Call and text right away, then keep a simple multi-day follow-up plan until you book the visit or get a clear no. Speed and steady follow-up beat a one-and-done call.
By Vince Ceniceros
Do this first
- Call as soon as the lead comes in.
- If no answer, leave a short voicemail and send a short text with your name and company.
- Put the next follow-up on your calendar the same day.
Home owners often talk to more than one roofer. A late first call loses the visit.
A simple follow-up plan
Use a plan you can keep:
- Same day: call + text
- Day 2: call again
- Day 4 to 5: call or text with a clear ask ("Want a free roof check this week?")
- Day 7 to 10: one last polite close-the-loop message
Stop when they book, say no, or ask you not to contact them.
Why Google cares about response
Google Local Services Ads send leads as phone calls and messages. Google's help pages say you should reply to as many messages as you can, and that regularly failing to answer calls or respond to messages can hurt your ad ranking. The same idea applies to any lead channel: unanswered leads die.
Tools that help
An AI receptionist like Oaklee AI can catch nights and busy hours so the first response is not missed. Then a person should take the sales talk.
Roof Lead Machine is built around exclusive leads plus fast follow-up. Proof we can publish: a recent roofer got 33 leads at $41.38 each in 30 days. Another recent roofer got 53 leads at $54.22 each.
Honest limit
This article does not invent close-rate percentages from marketing blogs. Your close rate depends on your market, your offer, and how well your team follows the plan.